Brand Knowledge
& Storytelling
Across All Stores
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Stories Sparking Sales.
Narraid is the AI-powered audio platform that trains the frontline retail staff selling your brand across travel retail.
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Built for the
Multi-Brand Retail Reality
Narraid works beautifully for monobrand stores, but it was purpose-built for the world of third-party wholesale retail — department stores, travel retail, specialty chains — where staff carry dozens of brands and receive little to no brand training from any of them.
Monobrand Stores
Staff are immersed in one brand, trained regularly, and naturally become brand advocates. High knowledge and high customer satisfaction are the norm.
Multi-Brand Wholesale
Staff juggle many brands with minimal training from any single brand owner. Knowledge gaps are common, hindering customer engagement and sales.
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The Challenge for
Brand Owners in Retail
Training Doesn't Scale
Store visits, printed materials, and foreign-language webinars fail to reach diverse, high-turnover retail teams effectively.
Lost in Translation
Staff trained in their 2nd or 3rd language retain far less — much is forgotten by the next shift.
No Control Over
the Shelf Story
Retail staff present your products inconsistently — affecting customer perception and purchase decisions across locations and channels.
The Knowledge Gap
Research shows 83% of customers feel more knowledgeable than sales staff, creating missed opportunities for brand storytelling and product differentiation at the point of sale.
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Staff Knowledge is
Your Final Marketing Channel
Independent market research from PI Insight (2025) quantifies the commercial impact for brand owners across categories.
Staff-Influenced Product Choice
Shoppers who chose WHICH product to buy based on staff guidance
Would Not Have Bought
Of customers say they would not have purchased at all without staff guidance.
Staff Interaction Rate
In luxury retail — the category where knowledgeable staff matters most.
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Introducing Narraid
An AI-powered brand engagement platform that gives brand owners a direct channel to every frontline retail team, across every market.
Podcast-Style Audio
Short, engaging episodes delivering your brand story in staff's native language.
25+ Languages
Mandarin, Hindi, Arabic, and all major European languages — produced with AI within days.
All Retail & Hospitality Channels
Travel Retail, department stores, specialty retailers, restaurants, lounges — managed from one platform.
Quizzes & Gamification
Interactive knowledge checks that drive completion rates and lasting retention.
FEATURED IN
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What Narraid Delivers
for Your Brand
Reach Every Staff Member
Extend your training reach beyond what your team can physically cover — every retail-partner staff member selling your brand, across every location, in 25+ languages, continuously. Not just the flagship counters your trainers visit twice a year.
Keep Brand Knowledge Fresh
Keep brand knowledge fresh between physical training sessions — for the new staff who joined after your trainer left, and for the experienced staff whose memory of your latest launch is starting to fade. Short audio episodes, always available, always current.
Consistent Brand Storytelling
Every retail partner tells your story accurately — your heritage, values, and differentiators delivered uniformly across all touchpoints, in every market.
Lower your physical training cost per location
When continuous learning happens via the app, your trainers can visit fewer stores, less frequently, and focus their travel budget on the launches and flagships where face-to-face truly matters. Same brand impact, a fraction of the operational cost.
Real-Time Engagement Data
See exactly who's listening, where, and how often — per retailer, per market, per launch. The proof point your retail partners want, and the visibility your in-house team has never had on multibrand floor staff.
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The Narraid Platform
Two connected experiences — one for the staff on the floor, one for the brand team in HQ.
Staff App — Learn Anytime, Anywhere
Frontline teams access engaging brand episodes on the free Narraid app (iPhone & Android). They listen during commutes, breaks, or downtime — seamlessly fitting brand knowledge into their day. Quizzes and gamification drive completion and lasting retention.
Partner Dashboard — Control & Visibility
Brand partners get real-time visibility into who's listening, what they've completed, and how knowledge confidence is tracking — across every retailer, market, and launch. The data your retail partners want to see, and the oversight your team has never had before.
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Custom Brand Episodes
Go beyond generic product training. Narraid episodes are crafted as conversational storytelling — not corporate monologues — capturing your brand's authentic voice in every language.
Brand Heritage & Founding Stories
New Product Launches & Innovation
Sustainability & Social Responsibility
Seasonal Collections & Campaigns
Competitive Differentiation & Positioning
Ambassador & Celebrity Collaborations
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How Narraid Works for Your Brand
Three steps from brand brief to retail floor — fully managed by Narraid.
1 — You Share
Provide brand guidelines, product sheets, key messages, and campaign priorities. Identify hero SKUs and differentiators to emphasise.
2 — Narraid Creates
Our AI engine transforms your materials into conversational podcast episodes in 25+ languages — with storytelling, product knowledge, and embedded quizzes. Live within days.
3 — Staff Learn Your Brand
Frontline teams access your brand episodes on the free Narraid app — during commutes, breaks, or downtime.
Narraid handles all production, localisation, and distribution. You focus on your brand — we make sure your story reaches the retail floor.
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Evidence-Based: Backed by Research
Narraid's methodology is grounded in independent academic research, summarized in the Learning by Listening white paper.
Podcasts Match Lectures
Systematic reviews show podcasts match or outperform traditional lectures for knowledge gains. (Cho et al., 2017; Kelly et al., 2022)
Microlearning Wins
Short 3–10 minute units improve retention, completion, and learner satisfaction vs. long training sessions. (Monib et al., 2024; Rof et al., 2024)
Conversational Voice
Natural, conversational narration drives significantly better learning outcomes than formal scripts. (Mayer, 2021)
75–93% Completion
Podcast listeners finish episodes at exceptionally high rates — far ahead of traditional e-learning. (Edison Research / Descript, 2025)
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Native Language Delivery
Language is not a "nice to have" — it's a measurable performance factor. Research confirms native-language training improves comprehension, confidence, and knowledge retention across all learning contexts.
Comprehension & Retention
Native-language delivery dramatically improves how much staff understand and remember. (Arif et al., 2021; Evia, 2011)
Trust & Engagement
Local language reduces psychological distance and increases trust in the message. (Dungcik et al., 2024)
Native Language Content
Every episode is created as native-language content from the ground up — not a translation.
25+ Languages Available
English · French · German · Spanish · Italian · Portuguese · Dutch · Mandarin · Cantonese · Japanese · Korean · Hindi · Arabic · Turkish · Russian · Thai · Vietnamese · Indonesian · Malay · Polish · Czech · Swedish · Danish · Norwegian · Finnish · and more.
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Simple, Transparent Pricing
Narraid offers various tiers to match your brand’s ambition and scale. Choose the plan that fits where you are today, and grow from there. Flat annual pricing, unlimited listeners on paid tiers. Short, native-language podcast episodes · 25+ languages · Multi-retailer distribution · Real-time engagement dashboard
Pilot
per 4 months (€250/month)
Starter
per year (€440/month)
Growth ☆
per year (€1100/month)
Pilot
First taste / trial. 1 episode, 3 languages, capped at 250 active monthly listeners, 1 market distribution.
Starter
Emerging brands. 3 episodes/year, 3 languages, unlimited listeners, multi-retailer distribution.
Growth ☆
Established TR brands. 6 episodes/year, 6 languages, unlimited listeners, advanced analytics, featured placement 4–6 wks/yr.
Enterprise
Multinationals & groups. 15+ episodes/year, unlimited languages, full analytics + insights, strategist + exec account management.
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Start Reaching Every Store, Today
Let's create stronger brand connections & drive sales performance together across all your retail & hospitality channels.
Narraid empowers brand owners to reach retail staff directly, ensuring your brand story, values, and product knowledge are consistently communicated with passion and expertise—creating authentic brand advocates at every sales touchpoint.
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Consistent